scruffyboy, grooming goods for dirty dogs
launching autumn 2026 · the first 500 sign-ups get founder pricing
pre-launch · est. hong kong

grooming goods for dirty dogs.

Clean the dog, skip the bath. Foam for muddy paws, a no-rinse wash for the whole coat, a spritz for the funk, a wipe for the grim bits. In final testing now, on one very patient dog.

the goods
the range · five fixes and a box
01 / 06

the dirty feet foam

paw cleaner

Pump onto four muddy paws, the brush head works it in, wipe it off. The first thing to get clean after a walk.

in final testing
02 / 06

the no-bath bath

waterless wash

Spray on, rub in, wait 60–90 seconds, wipe away. Lifts the dirt and germs off the coat. no rinse, no sticky residue.

in final testing
03 / 06

the funk fix

deodoriser

A light spritz to knock the smell back between cleans. After-care, not a cover-up. keeps the coat and the car liveable.

in final testing
04 / 06

the wipe-down

glove wipes

One glove, five fingers, for the grubby bits between cleans: eyes, ears, muzzle, paws. Use it, bin it, done.

in final testing
05 / 06

the mitt

grooming mitt

Works dirt and loose fur out of the coat, doubles as the everyday brush-down. The one that lives by the door.

in final testing
06 / 06

the dirty dog box

the full kit

The whole range in one box by the door. Everything for the after-walk mess, sorted.

founder-list first
your dog is not sorry about the couch.
the mess report, day 212
Moose caked head to toe in trail mud, entirely unbothered
drag to fix him.
the goods do this bit. you just open the door.
Moose, an apricot goldendoodle, head of quality control
the department of quality control

meet moose.

Every scruffyboy product is developed on and around Moose, a real dog with a rare talent for finding mud in dry weather. He is not a mascot. He will not be turned into a cartoon.

The standard is simple: if a product doesn't hold up after his worst afternoon, it doesn't ship.

“i built this for the dirty dogs who love to play but also love the couch.”tom, founder

why we're making this

the pet aisle wasn't listening.

It's wall-to-wall paw prints and puns, while your dog sits in the boot, wet, redecorating. We make serious cleanup gear instead: premium formulas, quick formats, built for the time between grooms. No baby talk. It works.

field notes · the testing department

212 days of product testing. moose remains thorough.

Moose on a beach
beach salt · day 34
Moose soaked through
post-swim · day 87
Moose on a hiking ridge
the source · day 140
Moose muddy in the back of the car
the aftermath · day 141
the full report is on instagram →
now hiring
the testing department is hiring.

Twenty dogs who get properly dirty, to test the products before anyone can buy them. The kit is free and yours to keep, founder pricing is locked permanently, and your dog gets a place on the roster. Moose has approved the headcount.

role: field tester positions: 9 of 20 left location: anywhere with dirt reports to: moose
apply to the department meet the roster →
the referral program

the list has a fast lane.

Every friend who joins through your link (and clicks their confirm email) moves you up the list. The first 500 shop first, at founder pricing. Stack enough referrals and the rungs pay in product, free with your first order.

3 friends
the wipe-down, free with your first order
5 friends
the dirty feet foam, free with your first order
10 friends
the no-bath bath, free with your first order
25 friends
the dirty dog box, the kit the testers get
join and get your link how the fast lane works
the guides

the between-grooms manual.

While the products finish testing, the know-how is free. Thirty-four straight-talking guides to keeping a dirty dog liveable, no baby talk included.

how often should you bathe your dog

Less often than you think. Really.

how to get mud off a dog

The fastest way is to wait.

the waterless wash, explained

How no-rinse cleaning works, honestly.

why he still smells after a bath

It's almost never the bath's fault.

all 34 guides →
questions

the short version.

when do you launch?

Autumn 2026. The products are in final testing, and Moose is thorough. The list hears the exact date before anyone else.

what exactly are the products?

The dirty feet foam for muddy paws, the no-bath bath for a full waterless wash, the funk fix deodorising spritz, the wipe-down glove wipes, and the mitt. All built for the stretch between grooms.

what's in the dirty dog box?

All five: the dirty feet foam, the no-bath bath, the funk fix, the wipe-down and the mitt. one box, by the door. The founder list hears about it first.

what does founder pricing mean?

The first 500 people on the list get our best launch price, one we won't run again after launch week.

where will you ship?

Worldwide. We ship globally from Hong Kong, wherever there's a muddy dog.

first dibs, then the mud.

get first dibs · founder pricing