the list has a fast lane.
Every friend who joins through your link, and clicks their confirm email, moves you up the founder list. The first 500 shop first, at founder pricing. That's it. That's the scheme.
three steps, no small print worth hiding.
join the list, get your link.
Sign up and confirm your email. Your personal link arrives in the welcome email and lives on your confirmation page.
send it to a friend with a dirty dog.
WhatsApp, iMessage, carrier pigeon. A referral counts when your friend joins through your link and clicks their own confirm email. Never before.
move up. collect the rungs.
Each confirmed friend moves you up the queue. At 3, 5, 10 and 25 confirmed referrals, the ladder pays in product.
the rungs pay in product.
Rewards are honoured as codes at launch, each one free with your first order, stacked on top of the founder pricing you already have.
Grooming wipes for the grim bits. Achievable with one group chat.
The first-thing-after-a-walk product, on the house.
The hero product. A full-size waterless wash, free.
The whole kit the testing department gets, by the civilian route.
the honest bits.
- A referral only counts after your friend clicks their confirm email. Sign-ups alone move nothing.
- Queue positions are real numbers, assigned in order. Nobody's position is invented, including yours.
- Share your link personally. Bulk blasts, paid placement and bot traffic don't count, and we cap counted referrals at 50 per person.
- Rewards are product, never cash, and are redeemed with your first order at launch.
- Final formulas and packaging can still change before launch. The products being tested are the products you'll get.